Week 14

I never gave much thought about how a price was set for a product. The steps for doing it seem very straight forward and easy to do. The one that sticks out the most to me is fine-tune the base with pricing tactics. Just because you set a price doesn't mean that it stays there. You have to be flexible.

Week 13

What can I say, my wife and I are suckers for coupons. We buy the news paper just to get the weekly coupons. I don't even think we read the paper that much. As a future business man this chapter is one that I feel I'll return to again and again.

Week 12

Media Types. "For every hour of television programming, an average of 15 minutes is dedicated to non program material". I never realized how much advertising and public relations goes into television.

Week 11

By far this was my favorite week. I love advertising. I am a big sports fan but I would rather get up and go to the restroom during the game then miss a commercial. I enjoy trying to identify the target market.

Week 10

Between high school and college I had a job working in a furniture warehouse. Chapter 9 was easy for me to understand having that background. Knowing and understanding your supply chain can make or brake a business

Week 7

The concept of Intangiblity was excellent. It is easy to evaluate the quality of goods purchased and seems to be hard to evalute the quality of services.

Week 6

I really enjoyed ch 10. I consider myself to be an inventor so this was helpful to understand how someone takes and idea and hopefully turns it into a successful business.