Week 14

I never gave much thought about how a price was set for a product. The steps for doing it seem very straight forward and easy to do. The one that sticks out the most to me is fine-tune the base with pricing tactics. Just because you set a price doesn't mean that it stays there. You have to be flexible.

Week 13

What can I say, my wife and I are suckers for coupons. We buy the news paper just to get the weekly coupons. I don't even think we read the paper that much. As a future business man this chapter is one that I feel I'll return to again and again.

Week 12

Media Types. "For every hour of television programming, an average of 15 minutes is dedicated to non program material". I never realized how much advertising and public relations goes into television.

Week 11

By far this was my favorite week. I love advertising. I am a big sports fan but I would rather get up and go to the restroom during the game then miss a commercial. I enjoy trying to identify the target market.

Week 10

Between high school and college I had a job working in a furniture warehouse. Chapter 9 was easy for me to understand having that background. Knowing and understanding your supply chain can make or brake a business

Week 7

The concept of Intangiblity was excellent. It is easy to evaluate the quality of goods purchased and seems to be hard to evalute the quality of services.

Week 6

I really enjoyed ch 10. I consider myself to be an inventor so this was helpful to understand how someone takes and idea and hopefully turns it into a successful business.

Week 4

I learned the most from the family life cycle. "consumers are especially receptive to marketing efforts at certain points in the life cycle".

Week 5

I have to be honest about this week. It was a snoozer for me. I didn't find this chapter very interesting at all. Hard to stay awake. The only thing that really sunk in is the importance of the internet. It has become a large part of marketing.

Week 3

Maslow's Hierarchy of needs struck a cord with me. Understanding this concept is crucial having an effective marketing plan.

Week 2

I found the concept of demography every interesting. Again marketing is much more complex then I had anticipated. I was also floored by the fact that single women are the second largest group for home purchases.

Week One of Bus 3500

I honstly thought that marketing was simply putting out some commercials or a flyer in the newspaper. But just in Chapter one I have realized that I am total uneducated when it comes to marketing. I am really exicted to learn more about marketing.